The Collection

Hubs

Wheels

Nagare 流れ

Rhythm of the Trail

Ibuki 息吹

Breath of the Wild

Hayate 疾風

Swiftness of the Wind

Why Endō?

Craftsmanship above all else.

Endō wheels are built for riders who appreciate true craftsmanship.

Our customers understand that true performance comes from precision – each component carefully selected and painstakingly assembled.

No factory shortcuts. No mass production.

Just hand-selected components brought to life by the hands of a master wheel builder.

Each wheelset carries the spirit of Endō: the distant path, the long journey, and the commitment to building wheels that will perform flawlessly and not fail you when it matters most.

Have questions?

Our founder & wheel builder

Every single wheel we produce is personally quality-controlled and assembled entirely by hand by our master wheel builder.

I’m Nicholas Krul and I’ve been building wheels, by hand, since 2015.

I’ve spent over a decade building wheels under the Wheelbuilder name. Endō is the evolution of that work.

There is no team of wheel builders. When you order a set of Endō wheels, they are specced, laced, and tensioned by one man. It is a slow process, but it’s the only way I can guarantee that the wheel you ride is the same quality I’d trust for my own longest days in the saddle.

See his wheel building work here.